Let’s cut to the chase: One of the biggest problems you may experience with online dating is that date prospects have no idea why they should pick you!
Because if you look the same as everyone else holding a martini glass, posing in front of some statue in Europe, and generally trying to make a good impression in two hundred fifty words or less, they have no way of knowing that you aren’t like everyone else they’ve ever dated.
Enter: Personal Branding Strategy For Your Love Life
In my nine years working in the dating industry, I've used some pretty creative marketing tactics to help my clients get a bevy of winks and messages on all of the popular online dating sites. The one strategy that works every time: Communicating a strong personal brand.
Of course, the average person doesn’t like to think of his or herself as a brand, as brands are something that we have to sell. While the idea of figuring out how to sell yourself on an online dating site might sound anywhere from sleazy to less than the ideal way to find your match, it is crucial to your success with online dating. You are a brand. You just have to figure out which one. For some ideas, check out this great article by my friend, dating coach, Polina Soda.
At this point you may be wondering. So wait, Rachel, tell me: Why do I have to think like a marketer to get a girlfriend/boyfriend/husband/wife?
The truth is online daters are lazy. Many of them have been sitting in front of a computer all day. The last thing they want to do is come home and read through dozens of boring, cliche profiles. When they engage in this mind-numbing activity, they aren’t really the brightest crayons in the box. Read: They don’t have the time or mental energy to figure out who you are if you don’t tell them. As they click their way through, they are looking for reasons to eliminate you. Don’t get me wrong; this is a good thing! There aren’t enough hours in the day to communicate with all the singles who come up in a search!
Consequently, your goal is to help the online daters who may be looking for someone exactly like you. In mere seconds, you want them to get a glimpse of your profile and decide that you are a fit! Not only are you a fit, you are the BEST fit! Like-call-your-best-friend-and-tell-her-you-met-The One-fit. You want to immediately capture their attention so that they will contact you instead of the dozens and dozens of other members.
Once you get this, online dating becomes very simple. Clearly, the only way to captivate the singles of your choice is to convey a strong personal brand. In this case, knowing who you are is just as important as knowing who you want.
Disclaimer: Online dating will never be simple if you aren’t over your ex. “Single stuck on the past” will never be a good personal brand. If you need help leaving the past in the past, check out my book How To Get Over Your Ex: A Step By Step Guide To Mend A Broken Heart Italian American Style.