Matchmaking Redefined: A Girl's World?

In honor of the recent National Daughter's Day, I'd like to share not just a photo of my sweet little girl-who I say was born with glitter in her veins- but a bit of hope for all of our daughters today.

The world is changing for women, indeed, and as I referenced in a previous blog—some of the changes aren't so positive. But they aren't all bad.....

In recent years-since the start of the pandemic-the dating landscape has been transformed.
 Aside from the obvious trends-including an increase in online dating use and the normalization of “video dates”- there has been a change in the matchmaking industry.
 
Beautiful, well-educated, working women-moms, ex-wives, and those who never married-are hiring professional matchmakers in record numbers. As a relationship expert with seventeen years of matchmaking and dating coaching experience, I-along with many of my matchmaking colleagues- are finding more women than men are wanting to invest in matchmaking to find “their person”.
 
Besides running my boutique matchmaking company, Rachel Russo Relationships, I teach a course that I co-developed with the Global Love Institute. It is an online class for entrepreneurs to start up matchmaking businesses that I've taught weekly for over half a decade. Since the pandemic, more of my students are working with female clientele. I've seen colleagues searching for female clients in the private matchmaking industry groups I belong to as well. And, for the first time, I am personally matching an equal number of single men and women.
 
I was recently asked what I think of this current trend? My response: It is music to my ears! 
As a new solo mom by choice- I conceived my adorable baby girl via IVF with donor sperm- I am proud to see that the future of matchmaking, is, in part, female.  I enjoy working with strong women who have the courage to be proactive in their love life–matching them with strong men who value and respect them.
 
As I told Westchester Jewish Life, in a recent article,  “It is healthy for both men and women when women don’t conform to rigid gender roles. " Every woman doesn’t want to sit in a matchmaker’s database and wait to be chosen. It is 2022; if she wants to, she can do the choosing.”